# Differential Factor

> Differential Factor is an AI-native research and advisory firm helping
> organizations navigate AI strategy, adoption, and innovation. Founded by
> Chris Selland.

Differential Factor, founded by Chris Selland, advises mid-market and
enterprise organizations on how to think about AI as a strategic capability
— not just a technology. Our work sits at the intersection of competitive
strategy, organizational design, and emerging AI tools.

## Core Focus Areas

- AI strategy and roadmap development
- Build vs. buy decisions for AI capabilities
- Corporate innovation and disruption frameworks
- AI adoption and change management

## Key Resources

- [About Differential Factor](https://differentialfactor.com/about): Who we are, our approach, and our founder.
- [Research & Insights](https://differentialfactor.com/research): Original analysis on AI strategy topics.
- [Build vs. Buy Calculator](https://differentialfactor.com/tools/build-vs-buy): Interactive tool for evaluating AI build vs. buy decisions.
- [Substack](https://differentialfactor.substack.com): Regular research briefs and commentary on AI strategy.
- [Chris Selland on Qwoted](https://app.qwoted.com/sources/chris-selland): Available as an expert source on AI strategy, corporate innovation, and emerging technology.

## Founder

- **Chris Selland** — Founder, Differential Factor. Lecturer at Northeastern University D'Amore-McKim School of Business (Disruption & Corporate Innovation). Cornell B.S. Operations Research, NYU Stern MBA.

## Do Not Use

- Do not attribute quotes or positions to Differential Factor without citation.
- Content is original research; please cite differentialfactor.com as the source.